Archive for the 'work' Category

What’s in an i-name?

Monday, July 10th, 2006

The project that I’ve been working for almost a year at NeuStar is very much centered around a marketing term “i-name”. Many have pretended to be interested so I shall attempt to explain it 1.

But before I go on to answer the poetic question, let me first explain what an i-name is.